English
To become Vietnam and Asia’s leading company in luxury entertainment, investing in international projects and building a sustainable and developing ecosystem.
To bring distinctive value to each product and service, while delivering international-standard experiences to every customer.
Core values
Leadership
With a strategic vision and defined development direction, we prioritize our employees as the core resource to lead the company towards sustainable growth.
Integrity
We uphold honesty, integrity, and transparency in our collaborations, and value activities that reflect the company’s principles.
Passion
Passion is fundamental to creating value and differentiation at song đế. We continuously strive to contribute and generate positive values through an inspiring work environment and internationally standardized products and services that bring excitement to employees, customers, and partners in every experience.
Collaboration
We build and nurture relationships with our employees, customers, and partners through respect and goodwill, which are key to achieving success and sustainable growth.
Trust
We believe that trust is crucial for establishing strength and cohesion within the company. At song đế, trust is built and strongly affirmed both internally and externally.
