Brand story

Inspired by the map of Vietnam and the unity of its three regions – North, Central, and South – the iconic S-shaped landmass is integrated into Song Đế Group’s logo, symbolizing national pride, cultural identity, and the aspiration to elevate Vietnam’s standing on the global stage. Furthermore, the S-shaped symbol with the intertwined letters S & Đ represents our unwavering commitment to sustainable partnerships and the continuous creation of enduring value for future generations.